Five Ways Business Presence on Facebook can Help

These five ways business presence on Facebook can help are only the start.  There are many businesses out there that think social media websites are only for those looking for long lost friends.  Nothing could be farther from the truth.  Facebook now has over 500 Million members. Facebook is a well-respected website and due to its popularity, many businesses are getting online to take advantage of it.  Here are a few ideas about getting started that directly help sell goods and services.

1)   Create a great profile page.

The process is simple to get all information on the page as Facebook walks users step-by-step through the process.  Yet to make it look the best it can, hiring a social media professional to do all the work is a great idea.  Photos of work done by a company can be added so potential customers can see the projects already completed.  The company’s website can even be added so that those who want to know more can go to the business’ main website.

2)   Look for relevant groups to join.

There are many companies out there competing for businesses, but in the case that one is not serving the same area, being a part of their group can actually help.  If they get a call from a customer who is not in their service area, they now have someone they can recommend who is closer.

3)   Satisfied customers can post on the business’ Facebook page.

Many of those looking for good or services want to see completed projects and testimonials from satisfied customers.  Making “friends” with those served is an excellent idea as they can post their opinions on the page to enhance interest.  Again, Facebook can just be a “teaser” where more information is found on the main website through a direct link.

4)   Advertising on Facebook

Companies can actually create ads on Facebook that show up in the border of every page.  This is a great way to build a customer base from those who might not have known where to begin looking.  Here there can be the latest sales, areas covered, and how to contact the business.

If these five ways business presence on Facebook can help are of interest, contact a leader in SEO for more information.  If this sounds a bit too involved to do alone, there is a great team of media specialists who can not only input all the relevant information, but also design the page to look better than the competitions.  Showmanship is a cornerstone of business and shouldn’t be taken lightly.  Choose a leader to get more information and learn more about how Facebook is a great place to grow business.

Google is Using Social Networks to Change Internet Search Marketing

Today Google is using social networks to change  internet search marketing.  Currently this leader in Internet searches is teaming up with many social networking outlets to make search engine results more comprehensive and individualized. The only site that’s not joined the team is Facebook who refuses to grant Google permission to access its members’ search data.  Yet, this hasn’t stopped Google from including practically every other social networking outlet to make Google’s function far more “social”.

Now, when an individual logs into their Google account to run a search on any given topic, this internet juggernaut now includes results that closely fit a member’s social networking interests. Instead of a standard, blind set of results, the ranking is influenced by ones’ interactions with:

1)      Twitter

2)      Blogger

3)      Flickr

4)      LinkedIn

5)      And more as Google expands their reach.

By doing this, Google has effectively caused internet marketing based in using keywords alone obsolete. It is no longer important to dwell on keywords because Google is cross-referencing everything with an individual’s or company’s social networking connections. What this translates into is that web results will be different from person to the next.

What will be important in any web search from here on are factors like:

1)      Place of residents

2)      Searches run previously

3)      Social networks of which they are already a member

4)      Businesses, products or services one has used before

To make the most of this new development, the best internet marketing companies are working to improve their client’s web presence by including them in such social networking groups as Twitter, Flickr and Facebook. This is not simply to put a client at the top of a search results page, but to increase their web presence as a whole.  Whether or not Google finally incorporates all social networking outlets into their sphere of influence, in today’s world adding a more comprehensive social networking presence is just good business.  Today there are few, no matter their age, that don’t actively use one or more of these sites to stay in touch with family, friends and business.  To succeed in this growing .com business trend, being increasingly visible in the social networking world is a major priority.

In the past it has been the central focus of internet marketing companies to cram as many keywords as possible into content in order to rank higher.  Now it is far more important to write interesting, relevant, and sometimes humorous blog articles or videos to get the desired results.  This includes creating quality work (not redundant quantity) and spread it out over several social networking sites.  What this means is that it’s crucial that a business, whether large or small, to hire only the best internet search marketing company who doesn’t only keep up with the curve, but stays ahead of it.