Tuesday 1 May 2012

Useful Info On the new Google Penguin Update

What niches were affected the most by this update?”
Gambling,Hosting,weight loss, insurance, make money online, pharma, Loan --> Guys those are the most competitive niche of the web and the 2 websites I managed which dropped are categorized in the 2 first niches I mentioned.

Why were these niches affected my by the penguin update?
1) More back links (broader, and more in quantity)
2) More Keywords oriented content
3) More Black hat Methods
4) Well at the end more spam, they were the models of a working BH SEO strategy (I believe those websites has served to build a spam selection models based on their signals, the crappy results we see at the moment on those peculiar niches and others tough ones tends to concur on that matter. It is as they have reset those niches)

Here are my questions based of the thousands of posts I’ve been reading the last couple of days, I've barely sleep the last couple of days in order to be able to work efficiently with this update in spite of most of the websites went fine here.

Are Link Pyramids still efficient?

What tends to prove my spun content theory above is that crappy spun Web 2.0 is ranking in the search engines. (That’s a straight WTF for me there)

Web 2.0 are usually heavily back linked and served a buffer websites purpose and they increased in ranking (hum interesting) So spunned spammed web 2.0 are still rankings.

That led me to conclude to 4 possibilities:
1) The link juice is now not passing for more than 1 tiers going from the lower.
2) Backlink have lost a ton of value (going to prove otherwise below) and the SEO juice of those web 2.0 properties come from the main domain of those web 2.0
3) If the OBL of the web 2.0 are targeting one or a very limited numbers of websites then no value (which is quite relevant a spam signals)
4) A combination of the above factors.

Is Blog Commenting and Xrumer Campaign Dead ?

This is a tough question here, and my answer will be so far a no.

I know someone who has been playing with SB massively for a month or 2 now (30k links indexed in that amount of time) and Keywords oriented content, and he has been through the update easily. It is a very disturbing example!

He used a load of anchors though and increased his link diversity with many kind of links, but most of them were targeted to his website.

I've also used SB and Xrumer straightly on my websites but only on highly selected list (edu / gov / high PR / AA / and very few high OBL ones) and they remain un-hit !

Did EMD gain in value ?
Yes, I believe they did! The URL gained in a value that's for sure. "python-hosting", "make-money-online.co.uk" are bluffing examples and so are the web 2.0 properties which has the keywords in URL.

The domain authority may have also gained in value as can show error 404 pages from yahoo.answer for exemple.

However, I always thought they will loose in relevancy as they tend to attract more spam websites, so i find this a little confusing to be honest.

What is left from all these to be responsible of our drops ?

1) Massive Link Pinging
2) Irrelevant Contextual backlinks
3) Link Pyramid Juice Lost
4) On site SEO
6) Anchors Diversity.
7) Recurring OBL on some Web 2.0 properties, or Bookmarking Accounts

Don't forget that for this update, not only spammed website got hit, and also white hat ones. So what kind of signals can be shared across the 2 methods beyond the spam ? (I’m actually asking the question to you guys !)

What can i do to fix my website ?

1) Add fresh and quality content (this will never hurt you and may rank for new keywords as fresh content may have been valued)
2) On site Optimization such as net linking, page speed, rich content, sitemap, content relevancy. However, pay attention to your inner links titles so far. Go as descriptive as you can and forget the keyword stuffing on this. I'm still reviewing the effect of such netlinking on my website which has been hurt and it is a possibility that it was targeted as i had this keyword which was ranking exclusively thanks to netlinking and it had dropped. I'll come with results.
3) Manual Backlinking, Manual web 2.0 properties, High PR site as usual as long as they are no return on the efficiency of SEO tools. This is what i would do actually, until I’m 100% positive that we can use them again and we will the question remains on the how.
4) For Penalized sites you can redirect your page to a new one with the same content and no backlinks. The penalty would more likely doesn't go through the 301. I'm testing that method on a dropped page and on a penalized one.

Additional Comment
"2) Backlinks have lost a ton of value (going to proove otherwise below) and the SEO juice of those web 2.0 propoties come from the main domain of those web 2.0"

after 3 days of analyzing my webs - i could not agree more on this point.

i have 1 web still ranking at first spot, and all that web had is 100-200 web 2.0 linking at it. No blast to those web20 were done at all. Just pure web 2.0 link, that's all

and i have bunch of webs totally dropped by 50-100 position, those webs had web 2.0 but and all those were blast with thousands shitty links.

So what happened?
web 2.0 stopped serving as a buffer
web 2.0 stopped passing though link juice to my money site and they have dropped

surely, i had some other Backlinking sources, unfortunately can't see any logical pattern on BMD, AMR,NHS or similar stuff

My sites have been hit pretty hard, but I have a couple of interesting observations at this point:

pages with keywords I had targeted in backlink anchor texts have dropped 50-70 places
pages which were not the target of those keywords are frequently ranking higher than pages which were targeted (so site is still ranking for interesting keywords, but on un-related pages)
some pages are ranking for keywords related to my niche, but which I never targeted (so if I targeted "coffee mugs" I am now ranking for "cups of java" - ok, terrible example, but you get the idea)

I've been spending a painful amount of time analyzing Penguin's effects, and talking with other bulldog SEO</acronym>'s to discover what factors were implemented in the latest algorithm update. One thing that we all instantly agreed on, was that the Penguin update has been unlike anything we've ever seen before. We expect to see a major revamp and tweaks to the algo soon.


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