How does Google view font replacement (ie. Cufan, SIFR, FLIR)? Are some methods better than others, are all good, all bad?
“So we have mentioned some specific stuff like SIFR that we’re OK
with. But again, think about this,” says Cutts. “You want to basically
show the same content to users that you do to Googlebot. And so, as much
as possible, you want to show the same actual content. So we’ve said
that having fonts using methods like SIFR is OK, but ideally, you might
concentrate on some of the newer stuff that has been happening in that
space.”
“So if you search for web fonts, I think Google, for example, has a
web font directory of over 100 different web fonts,” Cutts says. “So
now we’re starting to get the point where, if you use one of these types
of commonly available fonts, you don’t even have to do font replacement
using the traditional techniques. It’s actual letters that are
selectable and copy and pastable in your browser. So it’s not the case
that we tend to see a lot of deception and a lot of abuse.”
“If you were to have a logo here and then underneath the logo have
text that’s hidden that says buy cheap Viagra, debt consolidation,
mortgages online, that sort of stuff, then that could be viewed as
deceptive,” he adds.
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