Our staff has been advising our customers and friends alike that quality content, simple forms of navigation, and creating content that applies or coordinates with the intended theme of a page or article is very important. Google is striving to punish sites that are over SEO’d with over use of keywords and other “black hat” tactics. Well it appears that the Google is getting ready to roll out a new tool to make that happen.
Matt Cutts announced a new Google Algorithm update last week that is meant to penalize those over SEO’d sites. Google has been working on this update for a while now and plans to roll out the change within a few weeks.
While participating in a SXSW panel a questioner asked the following question:
“With so many SEO companies showing up claiming to do SEO, a lot of markets are getting saturated with optimized content…What are you doing to prevent, for example, if you’re looking for something, and the first page is just optimized content, and it’s not what you’re actually looking for? Are you pretty much out of luck if you’re not optimizing your site but it has relevant content? If I’m a mom or pop and I’m trying to optimize a site by myself, I’m going to get beat by people paying thousands of dollars.”
Matt Cutts explained that they are attempting to make the algorithm more adaptive. In doing so, sites that have strives to provide quality driven content that is meant for the visitors pleasure will have no problems. What he did say was ”throw too many keywords on the page, exchange way too many links, whatever they’re doing to go beyond what a normal person would expect.”
We think this is a very good thing!
Website content should first and foremost be theme or topic driven. It’ OK to do research to find subject matter that readers or visitors want to find and read and then write about it on a page or article. It’s also ok to use those keywords in the page title, URL, and heading tags. It won’t be ok to write content that is over SEO’d with internal navigation techniques, overuse or over-duplicity of keywords within the content, and creating content that simply doesn’t make sense!
Matt Cutts added a few more comments. “Make a compelling site. Make a site that’s useful. Make a site that’s interesting. Make a site that’s relevant to people’s interests…We’re always trying to best approximate if a user lands on a page if they are going to be annoyed…All of the changes we make are designed to approximate, if a user lands on your page, just how happy they are going to be with what they’re going to get.”
Bing’s Duane Forrester added his own comments as well. ”Does the rest of the world think you have a great product? If they do, they will amplify this. If you’re not engaged socially, you’re missing the boat because the conversation is happening socially about you and about your content. Those are really important signals for us. Whether you’re involved or not is your choice, but those signals still exist whether you’re in the conversation or not.”
So do they know?
Here are a few metrics that are used to decide if you have quality content.
- Page and Site Bounce Rate.
- Page and Site Exit Rate.
- Average Visit Duration
- Pages per Visit
- Latent Semantic Analysis
- Keyword Density
- Duplicate Content
- Social Sharing
- Social Commenting
- Overall Engagment
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