Doorway pages
Doorway pages are typically large sets of poor-quality pages where
each page is optimized for a specific keyword or phrase. In many cases,
doorway pages are written to rank for a particular phrase and then
funnel users to a single destination.
Whether deployed across many domains or established within one
domain, doorway pages tend to frustrate users, and are in violation of
our Webmaster Guidelines.
Google's aim is to give our users the most valuable and relevant
search results. Therefore, we frown on practices that are designed to
manipulate search engines and deceive users by directing them to sites
other than the ones they selected, and that provide content solely for
the benefit of search engines. Google may take action on doorway sites
and other sites making use of these deceptive practice, including
removing these sites from the Google index.
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