Being an SEO company we always have our
finger on the pulse when it comes to the latest changes in the industry
and, most importantly, from Google. Since February last year the Google Panda updates have
kept the whole online industry on their toes, with each update focusing
on different elements to further improve the search ranking results for
their users. Previously we have seen updates regarding backlinks from
poor quality directories and the quality of the content on the website
itself. SEO companies and site
owners have had to adjust their SEO strategies accordingly to improve
these elements to avoid any negative impact on their search ranking
results.
Latest Google Panda Update: Over Optimising
Over the past few days the forums have been buzzing from Webmasters
complaining that their search rankings have either gone down or
disappeared completely. With Google’s Matt Cutts recent announcement
about clamping down on overly optimised websites, the recent shift in
many rankings seems to be a result of this algorithm update. The idea
behind the latest update is to “level the playing field” between
companies who are creating quality against those just aggressively using
SEO tactics to improve this quality. Over using keywords on each page
is shown to be effected and the blatant over optimising of sites using
any way of generating new backlinks will be punished.
SEO Companies Responsibility
Whenever Google starts talking about the over optimisation of
websites this can obviously make SEO companies nervous as well as the
companies who are employing them. This should not be the case as it’s
always been the responsibility of the SEO company to improve the
relevancy and keyword focus of the website without the use of black hat
techniques. This has never changed and still doesn’t need to. Saying
this, SEO companies need to act more intelligently to ensure that the
techniques they are implementing are not in a manner that is deemed to
be over aggressive and spammy. At the end of the day, the Google updates
are always going to have their victims and people are right to be
nervous when each update is implemented. But if you are constantly
adding relevancy and authority to the site through up to date and well
written content then you will have nothing to worry about.
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