This last year Google brought a large number of algorithm changes to the table. Although these changes helped increase traffic and rankings to many large corporations such as YouTube and eBay, it hurt a large majority of small businesses. According to Search Engine Land, some domains saw a 94% loss in visibility, and others were left picking up the pieces after they lost 80% of their keyword positions. Consider this graph by Sistrix, created to describe where mahalo.com’s keywords landed on Google search engine results pages (SERPs) before and after one of the Google algorithm updates: