Google Panda’s effects were felt almost instantaneously, as several content farms at once saw their traffic statistics fall off a rock. Many reputed content farm sites faced the same lows in their rankings within a small period of time from the release of Google Panda. Google’s update especially battled duplicate content. If same content was robotically posted then that website would notice a sudden fall in rankings due to Google Panda updates which specifically aimed to prohibit duplicate content.