Panda Updates
Simply, the Panda updates, phased in over the course of 2011 (who knows what is in store going forward), literally rocked the internet marketing world, affecting many millions of websites The continued lack of transparency coming from Google led to real paranoia amongst website owners, developers and marketers. Whether or not actual penalties occurred on a site-by- site basis, any seeming decline in traffic or rankings generated fear and angst to a great degree.